Introduction:

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.

The Sales Fundamentals course will give course participants a basic sales process, plus some basic sales tools that they can use to seal the deal, no matter what the size of the sale. Participants will become more confident, handle objections, and learning how to be a great closer.

Course Objectives:

  • Understand the language of sales
  • Prepare for a sales opportunity
  • Begin the discussion on the right foot
  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Set sales goals
  • Manage sales data
  • Use a prospect board
Skill Level: Intermediate

Introduction:

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits, the big picture is revealed. Course participants will be given an introduction to marketing and its benefits. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed. 

Marketing Basics will provide basic knowledge to course participants and give them the ability to build and grow their business. Marketing has changed a lot recently, and having a new perspective will give course participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing.

Course Objectives:

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognise common marketing mistakes and know how to avoid them

Skill Level: Intermediate